Vital Findings welcomes complex market reseach projects and coincidently Zuno welcomes complex design projects—even if the end goal is a minimalistic look and feel. Take 2 companies who value design thinking at the core and what you end up with is an elegant and sophisticated website design with every detail covered.
The goal of this project was to take Vital Finding's four specialties—which are each extremely complex—and present them in a visually simplistic way.
Along with the website design we created multiple infographics to visually show Vital Finding's product design process and research philosophy.
Since most of the research and work Vital Findings does is for products and companies that are hush-hush we didn't have any photography or other visual elements we could use in their case studies. To give the stories a bit of character, we worked with an artist who created custom illustrations based on the text of the case studies. We took the line-art sketches from the illustrator and stylized them to be as visually pleasing as they were informative.