Users are lazy and easily frustrated (Yes, we know that sounds bad, but it's true.). This is why user interface design is so important. Some of you may not have ever heard of user interface design. You may not even know you need it! For those of you who aren't quite sure what user interface is, here's a quick definition: User interface is how consumers interact with your website; its goal is to make that interaction as simple and efficient as possible.
It's pretty simple. The easier your site is to use, the more people will use it. And the more they use it, the more successful your business will be.
Think about it. When you visit a website the last thing you want to have to do is dig and dig in order to find what you need. We're all busy people. We don't have the time to spend five minutes wandering about a website trying to find out what your company does, how we can contact you, or attempt to make a purchase. If something is difficult to use, we won't use it.
User interface design ensures that your website is organized in a way that makes navigating it easy and intuitive. It helps visitors get to where they want to be in the least number of clicks possible.
Take our site for example. We have awesome user interface design. It got you here didn't it? You can see some of our user interface design in our work samples.