Piccolo Universe is a website created by global superstar Ricky Martin. Its goal is to bring parents and caregivers together from all corners of the world to form a diverse community of users who love kids. Loving children ourselves, we were super excited to design and build this project from the ground up.
Accessible on all devices
Everyone knows that taking care of kids is a full-time job in itself which makes any free time almost non-existent. The site was designed with a mobile first approach knowing that users would be accessing it on many different devices as they juggle their little ones. Mobile first also prepares the site for the future since the number of mobile devices entering the world is somewhere around 1.45 MILLION a day! Not that it hurts in the present. Since the launch of the site, 47% of the traffic has been from mobile devices.
One of the main goals of this project was to reach parents of all backgrounds, ethnicities and gender so it had to be developed in a way that made creating content in multiple languages easy. At launch, the site delivered articles in English, Portuguese and Spanish. Besides the massive technical challenges of building a multi-lingual site we also had to be aware of all of the cultural differences and nuances when designing, creating content and working on SEO.
Connecting with parents
The site engages parents through commenting on blogs, a forum where they can ask questions and give advice on parenting, email newsletters and social media showcases and challenges.