As I wrote in one of my recent posts, I attended Gravity Summit's social media conference last month. During the conference, there were a couple of breakout sessions, one of which was Social Media for Social Good, a panel dedicated to providing social media guidance for non-profit organizations.

Below is a combination of tips I personally would give non-profits and some of the highlights from the Social Media for Social Good panel.

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Working on your company's website is an important project. Websites have become the central hub of most business' marketing efforts and, for many companies, their website is their business. Below are 10 questions that you should answer before your design and development team gets to work. Having the answers to these questions clearly defined will save you a lot of time and money in the long run. It will also ensure that the information architecture, design and development of your website is what it needs to be in order to meet your business' goals.

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gravity-summit-logoThis past week I attended Gravity Summit's 1 Year Anniversary conference at UCLA. Gravity Summit is a series of social media conferences that are held across the country. If you follow me on Twitter, you noticed I live-tweeted some of the highlights as the day went on. Below is a recap of the information I found most relevant, interesting, funny, and useful for business owners and marketing professionals.

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ActiveCollab and Google Analytics

At Zuno we use a web based project management system called ActiveCollab to keep all of our projects organized. The beauty of using a system like this is that it allows you to easily manage every aspect of a project in one place. From files to time tracking to tickets the system has you covered.

We also do a lot of SEO, aka Search Engine Optimization for our clients. We use various applications to track web site analytics, but of course our favorite is Google Analytics. I'll spare you all the reasons we use it, but one feature I do want to point out is the ability to set up scheduled reports that can be emailed to you. So you can have a PDF of your anaylitcs emailed to you every Monday.

The point?

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So there you are on Facebook, telling the world what's on your mind, commenting on photos of your friend's weekend getaway, "liking" your co-worker's latest status update...and pulling out your credit card to purchase a half a pound of coffee?

Today, I came a cross an article telling me that I could be doing just that. Yes folks, Equator Estate Coffees and Teas is now making it easy for me (and you!) to purchase a cup of joe right on Facebook.

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