First, I'd like to take a second to apologize for the lack of Client Corner posts over the last two weeks. A family emergency has disrupted our schedule a bit, but now we're back to normal (and thankfully everything turned out well). So this week, you're getting this post a bit early. Let's dive right in to it....
Happy Friday all!
This Monday I attended another Gravity Summit event, this time at UC Irvine. As usual it was a day full of great info. If any of you follow me on Twitter you saw that there was a lot of live-tweeting going on. Below I've complied a list of the things I tweeted that I found most valuable.
What is it? Search Engine Optimzation (SEO) is a process that improves your website’s visibility in search engines. It improves your site’s ranking in a search engine’s natural or “organic” search result. This, in turn, can help improve the volume or quality of traffic to your site. In other words you’re making sure your site is “search engine-friendly”.
What is it? As most of you know Twitter is the “it” technology of the moment. Thanks to users like Oprah, Ashton Kutcher and Larry King, you can’t turn on the TV, go online, or go out to dinner without hearing about it. So what is it? Put very literally, Twitter is a free micro-blogging service.
What is it? Social media is a category of sites and applications that rely on user participation and whose content is generated by users. Social media is all about the interaction between users. It allows them to share opinions, thoughts, experiences and insights with one another. It is like having a conversation with a group of friends, colleagues or acquaintances, except that instead of having the conversation over coffee, at a networking mixer or at a basketball game, you’re doing it via different technologies.
This past week my little sister graduated from college. After 5 long years of term papers, reading assignments, internships and mid terms she finally has her degree. I remember the feeling of that day. Diploma in hand and ready to go out into the real world. I thought I knew all I needed to know to get my dream job, make lots of money and never have to crack open a textbook again...unless, of course, I decided to go back for a Master's degree.
Over the past couple of years, I've had both clients and friends who are really interested in becoming more well versed in the technical/online world. They want to feel more comfortable when talking to designers, developers and marketing professionals. This has inspired me to begin a new section of this blog geared toward anyone interested in getting a better grip on all of this new "technological" vocabulary. I myself am not a techie by nature, so I get how important it is to explain these terms as simply and as clearly as possible. These will be very quick explanations that will give you the basics, but if you have further questions, I will be replying to questions left in the comments area on a regular basis. So, every Thursday check back for my Client Corner.
This week we're going to go over RSS.
Social media is changing (and growing) so quickly. The tools we use, how we use them - It seems everyday there are new features added to our favorite social networking platforms. Everyday new communities for every imaginable interest are popping up online. So, in order to continue to stay on top of new opportunities and tools that can be used to expand our clients' brands, I began a social media marketing course at UCLA this week. There's always something more to learn, even if it's something you do everyday!
As I'm sure many of you have, I've developed an increasing interest in social media marketing. In my continuing attempt to learn more about it and how I can use it to help grow both my own business and my client’s businesses, I attended Gravity Summit’s Social Media event at UCLA this past week.
There were many things said throughout the day that I found extremely important and useful, but something I found particularly worthy of sharing with you was the idea that whether you are part of the conversation or not, people are talking about you. As Justin Goldsborough from Sprint said,
Hello and thanks for checking out this blog! (I know there’s about a trillion of them out there, so I’m flattered you’d wanna hear what I have to say.) I wanted to take a few minutes to introduce myself and tell you just a little bit about me and what you can expect from my blogs.
Like many people that I’ve met in this business, I ended up in advertising by pure accident. An aspiring actress right out of college (rare to find in L.A., I know) I was looking for a part time job to help pay the rent between auditions. Having tried the restaurant world and not having really liked it, I skimmed Craigslist for part-time administrative jobs and sent in my resume to a few places. One of them, a full service advertising agency, was looking for a receptionist. They called me in and I had the opportunity to be interviewed by the company’s vice president. About 15 minutes into the interview she decided that I would make an excellent account coordinator. The pay beat that of the receptionist’s so I thought, “What the heck? I’ll give it a shot.” So now, years later, here you have me. Still working in this business and loving it.