Hello and thanks for checking out this blog! (I know there’s about a trillion of them out there, so I’m flattered you’d wanna hear what I have to say.) I wanted to take a few minutes to introduce myself and tell you just a little bit about me and what you can expect from my blogs.
Like many people that I’ve met in this business, I ended up in advertising by pure accident. An aspiring actress right out of college (rare to find in L.A., I know) I was looking for a part time job to help pay the rent between auditions. Having tried the restaurant world and not having really liked it, I skimmed Craigslist for part-time administrative jobs and sent in my resume to a few places. One of them, a full service advertising agency, was looking for a receptionist. They called me in and I had the opportunity to be interviewed by the company’s vice president. About 15 minutes into the interview she decided that I would make an excellent account coordinator. The pay beat that of the receptionist’s so I thought, “What the heck? I’ll give it a shot.” So now, years later, here you have me. Still working in this business and loving it.
Throughout my career I’ve spent a lot of my time working with clients' Hispanic marketing efforts. Over the years I've also been lucky enough to work for companies that have allowed me to gain experience in several aspects of marketing, although my primary focus has been, and continues to be ensuring that my clients are happy and growing their businesses.
With this blog I hope to be able to share with you the things I've learned along the way and start conversations about issues (both the exciting and the frustrating ones) that are relevant to all of us - clients and marketing professionals. I invite you to comment, question and add to the discussion. I am a strong believer in that through continuing communication we all learn, grow and thrive as both professionals and human beings.