In the fast lane: our social media journey continues

05.13.2009

Social media is changing (and growing) so quickly. The tools we use, how we use them - It seems everyday there are new features added to our favorite social networking platforms. Everyday new communities for every imaginable interest are popping up online. So, in order to continue to stay on top of new opportunities and tools that can be used to expand our clients' brands, I began a social media marketing course at UCLA this week. There's always something more to learn, even if it's something you do everyday!

A few tidbits from yesterday's class:

  • A successful social media marketing plan takes time, strategy and focus. You have to know what your story is before you begin telling it. And once you have your story out there, don't expect to have stellar results overnight. You have to build a following; build a community. Just like any other relationship, business or personal, you have to nurture it and give it time to develop into something special.
  • Traditional media will not go away. Social media will be an addition to your marketing plan, not a substitution for these methods that, in fact, still work, and work well.
  • Be authentic. Be transparent. I have attended several social media seminars and am an avid user of social networks myself. I cannot stress enough how important this is. If you are pretending to be someone or something you're not, people will catch on, and when they do it won't be pretty. Nobody likes a fake.
  • There is a "give to get" in social media. You must provide some value to your communities.

Stay tuned...I'll be talking a bit more about class insights, lessons and case studies as the course goes on.

P.S. - The course is taught by Beverly Macy and Karl Kasca. If you're on Twitter, I highly recommend you follow them - @BeverlyMacy and @KarlKasca