Are Hispanics missing from your social media-marketing plan?

It is no secret that Hispanic audiences are on the rise across all social media platforms, and with that comes a great opportunity for marketers to capitalize on this growing trend by turning them into loyal consumers.

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It seems like just yesterday I created my first social media account on Myspace. Since then, social media has surged and become an important part of our daily lives.

Today social media not only offers a place where we can interact with friends and relatives, but also a platform where we can connect with our favorite brands.

The influence social media marketing has on consumerism has become so important that brands have been left with no choice other than to embrace it. 93% of marketers use social media for business, however, not all have been equally successful in running effective social media campaigns.

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Managing multiple social media accounts can be challenging at times, so trying to manage a brand in multiple languages can be even more challenging—especially if you aren't fluent in one or more of the languages.

Don't fear, help is here! In this blog you will find tips and downloadable documents to get you started.

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06.21.2012 : :

Here’s the deal—Chase and LivingSocial are looking to award $250,000
grants to up to 12 small businesses.

We need your help to get 250 votes to be qualified for one of the grants.

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8826_162635821012_556501012_4060578_1699670_nRamon De Leon owns 6 Domino’s Pizza franchise stores in Chicago. Yup, you heard right. Chicago - the pizza capital of the U.S., which makes his success all that much more impressive. And not only has he been successful as a Domino’s Pizza franchise owner, he has had great success in the social media world as a visionary and speaker. Ramon has flown to marketing events from Amsterdam to Mexico, and most recently Venezuela, to consult for marketing professionals and companies like Southwest Airlines, and share what he has accomplished with social media.

I first heard Ramon speak at a social media conference at UC Irvine. He impressed the entire room with the amount of knowledge he shared in regard to using social media tools, but what made the biggest impact on me was his passion, his energy and just how much fun he was having. These three things are critical to being a successful business owner (as well as key to loving going to work everyday.)

So what’s his secret? Below are 4 lessons that every business owner, large and small, can learn from the pizza guy to know in Chicago.

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Foursquare buttons and stickers

By now I’m sure that a good number of you have heard of Foursquare, Gowalla and the growth of location-based social networks. It seems I can't check my email lately without finding at least one blog post or article related to location-based networks in my inbox.

Location-based social networks (LBSNs) are a trend that marketers and business owners should keep an eye on. Thanks to the rapid growth in the use of mobile devices, consumers are now going online whether they’re at the office or at the grocery store. Just the other day I was having dinner with four friends and at one point we realized that every single one of us had updated our Facebook, Foursquare and/or Twitter status during dinner.

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