What is it? A CMS or Content Management System is an application used to collaboratively create, edit, publish, search and index your website's content without needing to prepare HTML code.
What does it do? A CMS allows site administrators, (whether it's the person who developed your website, your sales reps, or you) to edit, add or delete content on your site without affecting the design and presentation. For instance, if you have an eCommerce site, you can change prices, add products or upload new images. If you want to edit copy on your site, or upload new press articles, you have the ability to do that as well. Pretty cool, right?
Why should you use it? Using a CMS gives you the ability to keep your site fresh and relevant, easily and quickly. When you want to edit something, there is no need to call a designer or a developer and wait for them to have time to make the change. You can have your team make the update right then and there.
How do you use CMS? Once your website has been developed in a CMS you will need to be trained on how to use the specific CMS that was chosen. For instance, when we develop websites using a CMS, our clients get a minimum 2 hours of CMS training before the website is launched. There are also tons of online resources for all the popular CMS frameworks.
A few examples of CMS frameworks are:
Next Week's Term: Social Media