Earlier this week I posted this on my social network channels: Crowd-sourcing—the universe is determined to ruin creativity at all costs
It's disturbing the amount of times I hear designers, clients, or anyone else for that matter, use the phrase "good enough". Unfortunately we live in an age where "good enough" is acceptable, and actually what the majority expects. I want to change this. I want to bring quality back to everything we do.
As word broke last month that Tobias Frere-Jones was suing his business partner Jonathan Hoefler for 50% ownership of the $50 million type foundry Hoefler & Frere-Jones, one detail in the story stood out as particularly distressing to me.
You are not your users. You definitely know your products and services inside and out and that is the main thing that sets you apart from them. You've seen every sketch, diagram, prototype and have been hands on from the beginning. You have insights that no one else has and this is what's going to make you successful if you know your users and design for their needs.
When personal preferences from stakeholders and decision makers are implemented instead of strategically designed solutions, you can almost always guarantee that the end results will be less than desirable.
As a creative director—just a creative person in general—I've had a lot of trouble lately producing work that I feel is up-to my acceptable level of quality. I feel like I haven't "created" anything for a long time.
Developing a website for your organization, whether it is a new project or a redesign, can be a huge undertaking. And a very important one. Because so many different elements come into play throughout the process, it can also take a lot longer than expected to get a website launched. Below are 5 things clients can do on their end, to make sure that the project goes smoothly and stays on track.
Working on your company's website is an important project. Websites have become the central hub of most business' marketing efforts and, for many companies, their website is their business. Below are 10 questions that you should answer before your design and development team gets to work. Having the answers to these questions clearly defined will save you a lot of time and money in the long run. It will also ensure that the information architecture, design and development of your website is what it needs to be in order to meet your business' goals.
Over my years in the advertising and marketing world I've heard plenty of good reasons for really getting to know your client's business.
In my experience, there is one great reason for designers, and account teams in particular, to really immerse themselves in their client's brand - it saves time!
When you speak your client's language, understand their values, their mission, who their target consumer is and what their target customer wants, it will save you hours upon hours. How you ask? Primarily, time saved on revisions and back and forth emails.
Hello and thanks for checking out this blog! (I know there’s about a trillion of them out there, so I’m flattered you’d wanna hear what I have to say.) I wanted to take a few minutes to introduce myself and tell you just a little bit about me and what you can expect from my blogs.
Like many people that I’ve met in the business, I ended up in advertising by pure accident. An aspiring actress right out of college (rare to find in L.A., I know) I was looking for a part time job to help pay the rent between auditions. Having tried the restaurant world and not having really liked it, I skimmed Craigslist for part-time administrative jobs and sent in my resume to a few places. One of them, a full service advertising agency, was looking for a receptionist. They called me in and I had the opportunity to be interviewed by the company’s vice president, who about 15 minutes into the interview decided that I would make an excellent account coordinator. The pay beat that of the receptionist’s so I thought, “What the heck? I’ll give it a shot.” So now, years later, here you have me. Still working in the business and loving it.