Collins Avenue
- Client: Collins Avenue. A ContentFilm Company
- Project: Corporate Identity & Web Design & Development
- Objective: Develop a powerful brand that stands out in reality tv production.
- Live Site: collinsave.com
The future of reality television production, Collins Avenue creates fun, unique entertainment. Zuno developed a brand that is true to Collins’ bold personality and a website that allows them to showcase work for prospective partners and audiences.
Challenges
Competing for reality tv attention is tough, but not near as tough as competing in getting reality tv produced. Collins Avenue needed a way to really stand out in such a competitive field. They had the talent and the ideas, they just needed to be remembered. They needed a brand and identity as memorable as their shows.
Strategies
Zuno created a brand focused on power. Not the bad Pinky & The Brain take over the world kinda power, but the fuel, make it a reality type of power. We centered on a strong icon resembling the universal symbol for power which just begs to be turned on. We paired the "powerful" logo (pun intended) with a tagline that says it all in three words, Power Your Reality™. Zuno developed everything from the identity to collateral to the website. The only thing we didn't get to do was help with some of the new show casting—although we did submit a few audition tapes ourselves.
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what we did
- Branding & identity
- Web design
- Collateral
- Signage
