At Zuno we use a web based project management system called ActiveCollab to keep all of our projects organized. The beauty of using a system like this is that it allows you to easily manage every aspect of a project in one place. From files to time tracking to tickets the system has you covered.
We also do a lot of SEO, aka Search Engine Optimization for our clients. We use various applications to track web site analytics, but of course our favorite is Google Analytics. I'll spare you all the reasons we use it, but one feature I do want to point out is the ability to set up scheduled reports that can be emailed to you. So you can have a PDF of your anaylitcs emailed to you every Monday.
The point?
Read about: Google Analytics and ActiveCollab
Over my years in the advertising and marketing world I've heard plenty of good reasons for really getting to know your client's business.
Read about: Why is it Important to Know Your Client's Brand?
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